November, 2018
Five Myths about SEO #2

Myth #2: It’s “One and Done”
Here’s my blog post. Upload. Done. Right? Wrong! As noted elsewhere SEO is a campaign. It’s a campaign for your SEO specialist to leverage their knowledge of search technology, and to watch changes over time. It’s also a campaign for you to continue to develop a “critical mass” of relevant content. Over time, these can convince even Google that you’re serious. Now you have to convince potential customers that you’re serious.
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