September, 2019
FIVE MYTHS ABOUT SEO #3
Myth #3: I’ll see results right away.
SEO isn’t a single activity. It’s a campaign. Millions of companies are doing it – including your competitors – and many have been doing this for years. Those postings that go viral are the very rare exception. Unless your last name is Kardashian, you’ll have to wait for the back end of search engines to notice your information, figure out how to categorize it, guess at who would want to see it, and watch for initial results. Any substantial result from SEO in three months is a major win; five or six months is more like it.
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