FIVE MYTHS ABOUT SEO #5
Myth #5: I know what I want.
Most organizations seeking SEO services claim to know what they want. In fact, they completed a five-question survey online, and they are sure of it. This is pure folly. No service provider – let alone one half a globe away – understands your business like you. If your business was exactly like your competitors’, why aren’t you working there? CJNS has achieved the best results with clients who invest the time to share their business objectives, including competitive concerns. CJNS identified that one client could improve SEO results simply by changing an abbreviation in their service offering – search rankings climbed five pages in less than a month. You’ll get better results when you have routine conversations with your SEO specialist about your business goals and competitive environment – and when you engage an SEO specialist who cares enough to do this, and is smart enough to act upon it.
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