News Articles
July, 2016

SEO — Done Correctly

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Getting On “Ground Zero” With Your Competitors Takes Time.

After that, you or your provider must procure links in one of several ways: content creation, paid link placement, paid content creation, guest posts, site creation, subdomain creation, link bartering, content trading, etc.

Regardless of whether these links are paid for, traded, or otherwise acquired, dealing with site owners can take time. Blogs and Web 2.0 pages built on your behalf need to be written by good writers who understand SEO–and who probably already have a lot on their plates.

Then, you or your SEO agency should ensure that every image has an appropriate file name, title, and alternate text, specific to (usually) a single keyword, on each page where it appears. And your content should have images, typically, on every single page.

Since a good search engine campaign involves all types of content, your provider will need to make videos on your behalf–and make sure that each video has the right file name, and the right title (for both the video and the page), the right description, and even the right account name.

As you can see, each of the literally thousands–and usually tens of thousands–of links that your site needs in order to rank well, needs to be supported by an entire page that has been precision-engineered in at least a dozen different ways.
As you can see, effective link building takes time. But it is definitely worth the wait.